What is the landing page?
A landing page is a stand-alone page that is built considering specific purposes like boosting sales, generating more leads, acquiring new email id, and more. Mainly landing pages are used to advertise lead magnets or incentives like ebook, checklist, discount coupon, and many more.
There are many companies and businesses out there that are using a landing page to offer and promote incentives through various marketing channels like paid marketing (PPC), emails, social media, anchor text, and many more.
Even if you are guest posting on another website you can embed a link of your landing page into your blog to increase your conversions. Therefore if you have an attractive lead magnet that relates to users and assists them in solving their problems. Then create an attractive landing page to increase the reach of your lead mange.
If you want to know how you can create an effective lead magnet then check our blog on 6 Tips On Creating An Effective And Enticing Lead Magnet
Don’t get confused between the landing and the homepage of your website. Landing pages are the standalone page where you want your visitors to land through SMM, paid ads, or through third-party traffic. Whereas your homepage acts as the entrance of your website where your user’s land after they type in your website name, domain URL, or targeted keyword of your website.
Points to know before creating a custom WordPress landing page:
Before creating an attractive and persuading landing page for your website it is recommended to know characteristics that can enhance your landing page appearance. Because when it comes to the WordPress landing page, creating every small detail matters.
The main aim of a landing page is to attract customers’ attention and persuade them to enter their details like email id, name, phone number, and more. So to convert your visitor into one of your subscribers you have to design a landing page that relates to the user.
Yes, your lead magnet effectiveness also plays an important role but remember your landing page will highlight your lead magnet, which means you need to craft a landing page that can hold your visitor’s attention, make them read your key information, and persuade them to enter details.
Crafting an eye-catchy WordPress landing page will surely help you in fulfilling your desire. Below we have mentioned some important tips and points that you should consider and implement while creating a landing page for the WordPress website.
1. Create compelling Call To Action button
Your CTA button or link on your landing page is the place where your users are going to click. That’s why it is important for you to create a compelling call to action button and place it in the right position that can grab your users/visitors’ attention. And don’t forget to include an actionable word like download now, sign up, and get it for free, free download, and more. Their type of action word makes your landing page more effective and impactful.
2. Advertise you CTA at the top and bottom of your landing page
By this characteristic we don’t ask you to repeatedly place your CTA at every corner. These types of practices can frustrate the user. You can imagine a scenario where you land at a web page where you find various CTA (more than 5) placed on the same page and every CTA redirects you to the same page or serves the same purpose. Sounds irritating right?
Read More: How To Create A Landing Page In WordPress Using Elementor (For Free) And Beaver Builder?
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